What i can do for you
a way with words.
Whether online or in print, your content is vital to how you and your business… product… story is viewed by that all-important audience. Years spent crafting copy, and later editing it for print, has given me the most solid foundation from which to work. Editorial features, copywriting and PR are three core components of what I can offer. Working in a narrative style, I can create editorial features which allow your audience to escape; copy which informs and entertains; and, marketing material which initiates response.
My written copy offering is also supplemented with writing for an online audience - an entirely different kettle of fish. The biggest factor which differentiates them is, of course, time. Flowing, engrossing copy versus snappy, succinct content. Tweets and posts with a direct message and call to action, all still with that relatable voice. Whether you need assistance with social media content, its scheduling, or both, I can help.
editorial.
A Masters in Journalism, supplemented with a BA Hons in English Literature and Communication, has allowed me to enjoy an eventful career in journalism since 2012. In-depth conversational feature editorials are my signature and still very much something I love creating.
From interiors and intriguing personalities, to food and drink and even weddings, I work to find your passion and bring it to the fore. Aside from The Journal, I have had work published in national magazines including Grand Designs, Real Homes and FAKE.
pr.
I find myself on the ‘other side of the desk’ when writing your press material. Having received many a press release over the years - the good and the (very) bad - I have a unique point of view when it comes to what needs to be communicated.
Simple yet creative, getting your message across correctly to the media outlets that matter is key. Press releases I have written have secured everything from regional and national press coverage - across newspapers, magazines and radio - to national award recognition.
“What can I say about Jo? Well let’s start with, she’s brilliant and we love working with her! I have no hesitation at all in recommending Jo and her team to anyone in business”
Alexis Powell-Howard | Fortis Therapy & Training
social media.
From creating a voice for to use across your social media platforms and writing a pool of content for you to dip in and out of, to planning, writing and scheduling all of your social media posts - however you need to work it, Your Story can help with your presence online.
When it comes to social, a personality and effective content is a must. No matter how much help you require when it comes to Instagram, Facebook, Twitter and Linked In, myself and my Your Story tellers are here to bring your posts to life.
copywriting.
Websites, Google ad pages and blogs - copywriting is fast becoming one of Your Story’s most requested services. From initial website population to redesigns, Google ad landing pages, newsletters and blogs if you’re looking to add bespoke, carefully crafted content to your offering you need Your Story.
Far from being just an online service, myself and my Your Story Tellers also specialise in copywriting for brochures and point of sales products - think, thank you cards, in-store POS and gift cards.
“I was incredibly lucky that when my husband and I tied the knot Jo wrote a beautiful piece about our day - we both really felt it did our wedding justice. Jo is exceptional at what she does, and always adds that all important personal touch.”
Caroline Debonnaire | CAKE by CD
brand development.
So, you’ve got an idea? You think you know how you want this idea to come to fruition, but aren’t quite sure how to go about bringing those ideas to life. Developing a voice, look and feel, the very building blocks of your brand, is such a vital step - one that is often rushed or not thought through quite as much as it should be.
This is an area where the Your Story team thrives. Offering you that all important outside view when it comes to who you get your message across effectively, when it comes to developing your brand Your Story can help - from developing that voice, a brand kit, designs and, or course, written content for you to utilise across the board.
creative consultation.
No matter how long your business has been established, sometimes things can get a little stale. If your current approach is no longer performing the way you want it to, perhaps some time working collaboratively with us will help you to continue to evolve.
Working with you and your team, we can look at how your creative personality needs tailoring, where you can streamline your offering and how a different approach can add some serious clout to your business. Much like how we work with businesses and their brand development, when it comes to existing businesses we work with you to how your audience interacts with the content you put out there.
“Jo is one-in-a-million. Well organised, passionate, warm-hearted and very creative. We’re very grateful to work with Jo, and look forward to our continued success working together”
Ryan Gambrill | Propel, Digital Agency
quotes and costings.
When it comes to quoting for work, every singe job is different so I do take a very individual approach. I understand that everyone’s needs are different - you may need me to look at several aspects or just one, and I will develop a cost accordingly.
Everything is tailormade, custom to you and your needs, so please get in touch to discuss it with me.